Best Amazon Affiliate Plugins for WooCommerce Sites: A Detailed Comparison

Are you looking for the right WooCommerce Amazon affiliate plugin to help you set up a functional and well-optimized WooCommerce store?

With the right tool, you’ll be able to import thousands of products from Amazon automatically or in bulk. Then, you can focus on marketing these products to boost your conversion rate.

In this post, we’ll go over the basics of affiliate marketing for WooCommerce. Then, we’ll discuss some important features to look for in a WooCommerce Amazon affiliate plugin and review the two best options. Let’s get to it!

What is Affiliate Marketing?

In the affiliate marketing model, you promote products from a seller and earn a commission when you successfully refer users who convert. In other words, you act as an agent for these sellers.

You don’t have to keep any inventory or manage customer support. All you have to do is refer people interested in buying certain products to sellers who actually sell them.

When interested users purchase the products from the sellers you’re affiliated with, you earn a commission on the sale price based on the agreed rate.

Affiliate Marketing for a WooCommerce Store (4 Approaches)

You may be wondering why a WooCommerce store owner would need to get into affiliate marketing. After all, WooCommerce store owners must be selling the products themselves, right?

Well, not always. A lot of them create product review blogs using WordPress. However, there are several different approaches that marketers can try when using a WooCommerce website for affiliate marketing.

1. Price Comparison Stores

Your WooCommerce store can be a comparison site as well. This means users will visit your store to find the best prices on certain products and then are referred to the sellers selling them at the cheapest prices.

2. WooCommerce Section on Established Sites

Similarly, some established websites with a large audience create a WooCommerce store even when they are not selling any products. They may create a WooCommerce section on their site where they display products from Amazon that are relevant to their audience.

This not only helps the visitors in product selection, but also allows the website owner to add an extra revenue stream to their online business.

3. Selling Your Own Products AND Doing Affiliate Marketing

Another approach is to sell your own products in your WooCommerce store while also doing affiliate marketing through Amazon. This can help you maximize revenue and monetize an audience that you may not have been able to sell to directly.

For instance, you might be selling a certain group of niche products, but your customers may also be interested in other products that you don’t have the scale of operation to sell. In that case, you can display products from Amazon and refer interested users to the marketplace.

This way, you can continue to grow your business by selling your own products, but also generate revenue from visitors who are interested in complementary Amazon goods. It may also help you prevent losing visitors or customers to competitors.

4. Solely Amazon Affiliate Focused Stores

There are also affiliate marketers who create a WooCommerce store with the sole intention of turning it into an Amazon affiliate site. They often perform Search Engine Optimization (SEO) to rank their website for certain groups of products and simply refer all the visitors to the products they promote on their store.

Then, they earn a commission for every sale generated on Amazon through their Amazon affiliate-based WooCommerce store.

The Role of an Amazon Affiliate WooCommerce Plugin

The Amazon affiliate marketing program is very popular among bloggers and business owners. Amazon enjoys a huge brand advantage with a great conversion rate. And this is precisely what marketers look for in an affiliate program, besides other factors like the commission rate and range of products.

An Amazon affiliate plugin is a necessity when setting up a large WooCommerce store focused on promoting products on this marketplace. It makes it easier to keep track of your affiliate links and add new items to your shop.

A WooCommerce Amazon affiliate plugin will link your store with your Amazon affiliate account and enable you to redirect users to the marketplace using your affiliate ID. It will also simplify the entire affiliate management and tracking process for you.

For example, it can help you search for products, upload them to your store, implement geo-targeting, and more.

Simply put, it will transform your WooCommerce store into an Amazon affiliate-focused marketing system.

Important Features to Look For in a WooCommerce Amazon Affiliate Plugin

Now, let’s take a look at some of the most important features to look for when choosing a WooCommerce Amazon affiliate plugin.

Import Functionality

If you’re going to import multiple products into your WooCommerce site, then your Amazon affiliate plugin needs to be good at bulk imports.

Even if you’re only required to put in a single detail for each product, it’s still going to be a tedious task to upload so many products to your site. In other words, you will want the plugin to import products from Amazon in a completely hands-off manner.

The plugin should be able to fetch all product information, including titles, reviews, descriptions, and images. It should also be able to automatically create affiliate links with your tracking ID for each product.

The same goes for the search functionality. You can’t realistically search and choose thousands of products. Your plugin should contain the functionality to perform an advanced search based on keywords, automatically finding and importing relevant products.

Customizations

The ability to import all product information without any manual intervention is good, but you may want the option to configure some custom settings first.

For example, you may want to limit images per product to a certain number. This way, your site isn’t bogged down by excess media files. Similarly, you might not want to display Amazon reviews for all the products you import into your WooCommerce site.

An ideal WooCommerce Amazon affiliate plugin will come with all these customization options and more.

Compatibility and Flexibility

Your Amazon affiliate WooCommerce plugin also needs to be compatible with all WooCommerce themes. It’s not enough for it to just be compatible with your site’s existing theme.

This is because you may decide to change the theme in the future. Some Amazon affiliate WooCommerce plugins come with their custom theme. However, they should ideally still be compatible with other themes.

The plugin also needs to be flexible enough to import different variations of the same product. This is especially important for fashion sites, as there can be many size and color variations of a single product.

Geo Targeting

Your Amazon affiliate plugin should also offer advanced geo-targeting features. That’s because when you’re an Amazon affiliate for a global WooCommerce store, you’ll be registered with country-specific programs. Likewise, you will also have to refer your users to the right Amazon site with your country-specific tracking ID.

Your plugin should be able to do this for you. What’s more, the best WooCommerce Amazon affiliate plugin would support most major Amazon country markets (if not all). It should also be technologically capable of performing link localization and referring users to their country’s Amazon site with your affiliate link for that specific country.

Synchronization

Amazon product prices change all the time. Other details like product variations, titles, and descriptions keep updating too. The top Amazon reviews, of course, change from time to time as well.

If your plugin is not capable of performing advanced synchronization and updating these changes, especially the price changes, then you’re going to have a lot of errors on your site. Moreover, you also risk getting your Amazon affiliate account banned since displaying the wrong product prices is against their policy.

Best WooCommerce Amazon Affiliate Plugins

Now, let’s review the two best Amazon affiliate WooCommerce plugins on the market.

1. WooCommerce Amazon Affiliates (WZone)

WooCommerce Amazon Affiliates (WZone) is perhaps the most complete WooCommerce Amazon affiliate plugin ever designed.

Here are some of its most important features:

• Fully automated mass importing with the ability to import all product specifications, images, and reviews
• Automatically creates affiliate links for all the products you pull in from Amazon
• Ability to add all product variations (including price variations)
• Creates product shortcodes that you can add into any post or page
• A content spinner which automatically rewrites product descriptions to make them unique
• Advanced synchronization that automatically updates prices and other product details as they change on Amazon
• Supports as many as 10 major Amazon markets, including the US, UK, Canada, Japan, and India
• Helps activate the 90-day cookie on Amazon thanks to its “Add to cart” functionality
• Advanced product statistics to help you stay on top of your conversion rate
• Compatible with all themes

A unique and powerful feature of this plugin is that you can also turn your Amazon affiliate WooCommerce store into a dropshipping business. This means you can decide the retail prices on your store instead of setting the same prices as Amazon.

This plugin also enables you to import products without using an API key, which can make a huge difference. It can be difficult to get an API key due to Amazon’s proactive measures for preventing abuse of the functionality.

There’s another nifty feature – the plugin lets you display images on your store using Amazon’s CDN, without actually hosting the images on your own servers.

This feature can help avoid any issues associated with hosting thousands of images on your site, like slow site speed. The customer support for this plugin is also very responsive and quick.

Price

The pro version comes with all the features listed above and costs $49 for a single site.

Check out the best WooCommerce Amazon affiliate plugin here

2. WooCommerce Affiliate Automatic Amazon WordPress Plugin

This plugin isn’t as popular as WZone, but it’s a good option all the same. In fact, it’s a particularly good choice for store owners who don’t have access to an Amazon affiliate API. The same goes for store owners who want to import products using URLs.

While you can import products via the search functionality for a limited number of countries without API, you can also import products from all Amazon countries using URLs.

Here are some other features worth noting:

• Imports all product data and auto-updates the product details (no manual intervention required);
• Imports product variants and reviews;
• Automatically removes products (and variants) that are no longer available on Amazon;
• Customizable Amazon “Buy” buttons;
• Auto-syncronization so that all titles, prices, reviews, etc. are current;
• Supports all Amazon countries as well as the 90-day cookie;
• Allows you to leverage extended commission periods;
• Seamless store integration.

This plugin comes with dropshipping capability as well.

What’s more, when you use this tool, visitors can set their country to find products on your store priced in their local currency. It also comes with the most common features that you’ll need to set up a functional Amazon affiliate WooCommerce store.

Price

You can get this plugin for $44, including six months of support. You can extend that support two a full year for another $14.63.

Choose Your WooCommerce Amazon Affiliate Plugin Today

If you were looking to join an Amazon Affiliate program and start earning more with your WooCommerce store, now you know where to start!

We’ve presented two perfectly functional solutions you can choose from and start selling today. All you have to do is pick your plugin. You may also want to take things further and check out more ways to make money from your site. If that’s the case, you can read this guide on how to monetize content on your website.

Alternatively, you can always turn your WooCommerce store into a members-only site. This is super easy when you’re using the best WooCommerce subscription plugin. Paid Member Subscriptions is a top-notch tool that helps you create a membership site and earn passive income:

Do you still have questions regarding Amazon affiliate plugins for your WooCommerce store? Ask them in the comments section below!